You know when you have a gut feeling about something and you’re usually right? If only it was that easy when it came to conversion rate optimization (CRO). Because when it comes to CRO research, there’s a very good chance that you’re clouded with various cognitive biases and assumptions that could lead you down the wrong path. Playing detective and doing your due diligence when it comes to split testing can make or break your CRO goals.
Infographic by: klientboost.com
Infographic by: klientboost.com