It has been said that 80% of the visual information we receive from a logo is to do with the colors used as it is thought that each shade can trigger a psychological response that influences the way we perceive it. With this in mind, companies have put much time, thought and money into choosing the colors that best represent them and what they have to offer. The chart below represents some of the top 20 companies in each industry and the colors used in their logos.
Infographic by: www.towergateinsurance.co.uk
Infographic by: www.towergateinsurance.co.uk