The sales funnel, then, is a valuable tool for turning prospects into loyal customers since it offers a thorough understanding of the customer’s lifecycle, and not just one that’s focused on sales.
Further, it boosts a business’ marketing performance, as its marketing team becomes knowledgeable on the different steps necessary in improving a potential customer’s experience—from the initial contact with the brand up until their experience in the post-purchase stage. Likewise, a sales funnel also improves the brand’s relationship with customers by being able to nurture them. So, what exactly is a sales funnel? What steps does it include? Below is an infographic containing the different stages of a customer lifecycle and how you, as a marketer, can better engage with them.
Infographic by: pureb2b.com