The only problem is, the decision-makers such as the owner or CEO might not see it the same way. Even if they understand the importance of this data, and they most often do, the primary problem lies in convincing them to invest the time, money, and manpower that would be necessary to tackle data quality in the right way.
This guide, from the data quality experts and tools at EDQ.com (Experian Data Quality), gives you everything you'll need to do just that. This insider information and detailed statistics are intended to make your job easier and ensure you'll soon be reaping the benefits of professional data quality and the increased customer interaction and loyalty that comes along with it.
Infographic by: www.edq.com
