Each marketing software company Reachmail has put together a list of the most common bad behaviors and email marketing worst practices. They then linked each bad practice to a memorable character from pop culture to help email marketers remember how not to act. They felt that while it’s important to learn from email marketing best practices, it is also important to learn from other’s mistakes.
They focused on several email marketing worst practices including not honoring unsubscribers, over-emailing, sloppy and poorly designed emailed, emailed not optimized for mobile, vague subject lines, emails with no clear call-to- action as well as forced sincerity. They also gave actionable advice on how to turn bad behaviors into good behaviors. To learn more, check out the infographic from Reachmail.
Infographic by: www.reachmail.net
