Nowadays site is both a representation of your company and instrument for sales. People are looking for information and goods through various devices and the part of smartphones in web search is growing every day. Moreover, it’s a tendency to start search via your phone to look through something and finish doing it on your laptop. So if your site isn't customized to mobile search, it’s at a big risk to be closed just at the moment it was opened, because it’s not possible to look through it even despite the appropriate content.
Mobile-friendly site is a must-have today since Google has included responsive design into the list of sites’ ranking factors in 2015.
To create an appropriate site we have a choice among the following variants:
- the adaptive or responsive design;
- the mobile version of a website;
- a mobile application.
Infographic by: www.cleveroad.com
