When a business first starts out, resources are generally very limited, especially for those that are not investor-backed. As a startup, you need to find creative and free, out-of-the-box ways to drive traffic through your door and to your website. Any seasoned marketing professional will suggest a highly targeted Google Adwords Campaign, a focus on SEO, and even promotional products to promote your brand - this is great, but not practical advice. Our suggestion - Word of Mouth Marketing. This strategy is a highly effective way to reach multiple audience segments.
To find a large free audience, social media channels such as Facebook and Twitter are great options. On the other hand, if you are looking for a targeted, highly-qualified group of new customers, we suggest utilizing user generated content review sites such as Yelp and Google My Business. For a more in-depth look into Word of Mouth Marketing and how it can work for any and all small business, view our infographic below.
Infographic by: www.freelogoservices.com
To find a large free audience, social media channels such as Facebook and Twitter are great options. On the other hand, if you are looking for a targeted, highly-qualified group of new customers, we suggest utilizing user generated content review sites such as Yelp and Google My Business. For a more in-depth look into Word of Mouth Marketing and how it can work for any and all small business, view our infographic below.
Infographic by: www.freelogoservices.com
