Generally, for the promotion of products and services, a complete URL of a specific page is used rather than the domain name alone. Let say for the promotion of garments shop, you would like to gain traffic on www.example.com/men-clothing rather than your domain address i.e. www.example.com.
The above example shows the significance of a well-structured URL structure as it needs to capture users' attention with definite folders and categories whether they navigate through search engines or social networks. To help you define a meaningful and compelling URL structure for your online store, you can please go through the following useful tips.
Infographic by: www.fmemodules.com
