Looking for patters within systemically compiled data in order to anticipate behaviors and future trends is the main way that businesses are using predictive analytics in 2016. Predictive analytics can play a huge role in business development. Traditionally, marketing and sales professionals placed customers in the sales pipeline according to a defined set of behaviors and patters. With Predictive Analytics, the process becomes way more accurate and concise as well as efficient because of the scale of behavior patterns that allows businesses to make better business decisions.
The scale also allows businesses to build accurate and ideal customer profiles. The information gained from that allows for increased sales, higher customer retention rates and also provides actionable knowledge and understand to customers that aren’t an ideal fit for your company. As you can see there is a lot of useful information that can be gained from Predictive Analytics. To learn more, please check out the infographic from Soliant Consulting below.
Infographic by: www.soliantconsulting.com
The scale also allows businesses to build accurate and ideal customer profiles. The information gained from that allows for increased sales, higher customer retention rates and also provides actionable knowledge and understand to customers that aren’t an ideal fit for your company. As you can see there is a lot of useful information that can be gained from Predictive Analytics. To learn more, please check out the infographic from Soliant Consulting below.
Infographic by: www.soliantconsulting.com