Positioning themselves as fast with a 30 min or free guarantee and cheap prices, they now have a competitive edge. This edge has given them a 70% share of the quick serve pizza market in India.
Another aspect of their focus has been focusing on Mobile. This is a big deal in India because by year 2021 Indian will have 810 million smartphone users. That is two and a half times the current population of the U.S.
By creating easy to use websites and mobile apps for smartphones Domino's has been at the forefront of online ordering. This simple infographic will show you all the main reasons why they are dominating the Indian marketplace:
Infographic by: www.couponhippo.in
