Where does engagement begin and where does it end? The longer a video drags on the lower its retention rate. Short videos, under 1 minute, enjoy 80% viewer retention. Videos that are 2–3 minutes long receive 60% retention. But, videos that are 5–10 minutes long have only about 50% retention halfway through.
Infographic by: vidooly.com
Infographic by: vidooly.com