What Brands Need To Know To Close The Gap With Consumers On UGC #infographic

Published by Web Desk Wednesday, May 25, 2016

Did you know that 85 percent of consumers find visual user generated content (UGC) more influential than brand photos and videos? And that 93 percent of consumers find UGC helpful when making purchase decisions. Visual user generated content has become very important to both consumers and brands. To better understand just how important the team at Offerpop surveyed 100 consumers and more than 300 brand marketers. The results (featured in below infographic) confirm that UGC is valuable to both groups, but how each thinks about it isn't always aligned.

Infographic by: offerpop.com

Share This Infographic On Your Site

<p> <a href='http://www.visualistan.com/2016/05/what-brands-need-to-know-to-close-the-gap-with-consumers-on-ugc.html'><img src='https://s-media-cache-ak0.pinimg.com/originals/e2/1e/c0/e21ec036f7d9260b3709d440bfdb9ee1.png' alt='What Brands Need To Know To Close The Gap With Consumers On UGC #infographic' width='640px' border='0' /></a>You can also find more infographics at <a href="http://www.visualistan.com">Visualistan</a></p>