Digital marketing is always a constantly changing industry where the advertisers and marketers who quickly embrace and adapt to change are the ones that tend to make the most out of their advertising budgets. An emerging trend in digital marketing is a move towards people-based advertising. Signal teamed up with Econsultancy to do a survey on the future of addressable media. Together they took the results of the survey and made it into a very interesting infographic that you can see below.
There are many reasons that both advertisers and media buyers are quick to embrace addressable media. They are seeing tremendous results and improvements to the performance of their ad campaigns when compared to traditional display ads. They are also seeing an increase in both click- through rates and also higher conversion rates. They also found that batter data drives better addressability. Being able to connect both online and offline data and correctly act upon that information is a big plus. To learn more check out the infographic below.
Infographic by: www.signal.co
There are many reasons that both advertisers and media buyers are quick to embrace addressable media. They are seeing tremendous results and improvements to the performance of their ad campaigns when compared to traditional display ads. They are also seeing an increase in both click- through rates and also higher conversion rates. They also found that batter data drives better addressability. Being able to connect both online and offline data and correctly act upon that information is a big plus. To learn more check out the infographic below.
Infographic by: www.signal.co
