Hidden in your CRM software data is valuable information that can help you to both improve the effectiveness of your marketing campaigns as well as improving interactions with your customers at the same time. CRM or customer relationship management data is a valuable tool for marketers that can help them improve ad targeting. Signal has put together an actionable guide and infographic that covers how to unlock hidden value from your CRM data.
The guide starts by covering the evolution of CRM systems over time, from a pen and paper to complex data systems today that live in the cloud. It also covers the different types of data that is tracked including contact information, email interactions, in-store experiences, purchase history and customer attributes. This is valuable data that smart marketers can use to more accurately market to their consumers. To learn more, check out the infographic below.
Infographic by: www.signal.co
The guide starts by covering the evolution of CRM systems over time, from a pen and paper to complex data systems today that live in the cloud. It also covers the different types of data that is tracked including contact information, email interactions, in-store experiences, purchase history and customer attributes. This is valuable data that smart marketers can use to more accurately market to their consumers. To learn more, check out the infographic below.
Infographic by: www.signal.co
