According to a recent study, the majority of consumers are making their final buying decision in the store, so there is a need for building personal connection with them. That might be a bit surprising regarding the fact that the whole world is shifting towards online channels. Your customers want to research the items online from their couch at home but, they are cautious about how they spend their money and therefore, they are willing to come to your store to touch the products and experience them on their own before buying them.
Check out more tips on the infographic below and find answers to your questions! Having comprehensive knowledge about your customers’ needs will help you to stand out among your competitors and increase your customer satisfaction, their loyalty, and your return on investment.
Infographic by: www.epossystemsguide.co.uk
