The three key arenas of psychological invasion are as follows: 1. The visual layout of the site. Just by arranging menus and content, webmasters are able to manipulate the user. 2. The mental sphere. Big brands want you to not only use their sites, but enjoy doing so, so that you’ll come back over and over. 3. The user’s behaviour. Ultimately, the end goal of these colourful, engaging websites is to control how the user behaves. Usually either directly or indirectly control of how they move their wallet.
Infographic by: www.ssls.com