Somewhere over the rainbow, Dorothy is a valuable, but disengaged, customer. What happens when her ruby slippers start to lose their sparkle? Like many previous customers, Dorothy understands the value of your product, but went dark anyway. Attracting new customers costs 5x more than keeping existing customers. So, how can a marketer reactivate past customers and get them inteested again?
Infographic by: blog.marketo.com
Infographic by: blog.marketo.com