Shopping cart abandonment is a great deal of pain for online retailers & about 28% of shoppers abandon their carts due to unexpected shipping costs. Displaying shipping costs in the beginning, enabling guest checkout and providing a simplified checkout process is the ultimate solutions to reduce the shopping cart abandonment.
Email marketing still works and about 54% customers will buy the retargeted products if discounts or any reward program is offered. Using proper abandoned cart email system helps to recoup the lost revenue & keep the customers informed.
Free shipping is one of the proven tactics to encourage the customers to shop more. Research has shown that customers are more likely to shop on a store if it offers free or reduce shipping.
Allowing customers to leave reviews, testimonials or feedback makes the store trustworthy and reliable. About 55% of visitors are more likely to take a decision after reading the reviews posted by consumers.
Social signals have got less significance in converting visitors into customers, as a great majority (80%) of customers has disqualified the low number of social shares for making a purchase decision.
The statistics regarding shopping cart abandonment, social media and the changing trends in ecommerce industry are briefly highlighted in the below infographic that is compiled by FMEextensions.
