Before we actually talk about how to increase sales within the holiday season, let’s talk a bit about what people exactly want in this particular season.
Discounts: Yes, but this is something that every other brand provides and obviously doing something everyone else is doing will add one more person to the crowd.
Customer Service: You as a brand need to do something different. What most brands couldn’t manage to provide in the rush hours is the service. If you can manage to provide excellent customer service in the holiday season, you are defiantly going to increase sales.
One thing that brands stops doing during the holiday season is helping customers without even asking. In the online world this could be done via Live Chat feature but in the busy hours most brands only reply when customers actually ask from you.
If you as a brand can provide allocate more agents on live chat that help them with choice and ideas online or offline, your chances of conversion rate can improve dramatically. We recently designed an infographic that talks about customer service ideas that will help e- commerce business increase their conversion rate.
Infographic by: clickdesk.com