AppLift, in partnership with Localytics, has released a new infographic highlighting app engagement and usage patterns across a variety of app types, as well as the impact push messages have on app engagement. Specifically, the infographic details patterns across news, entertainment, social media and music apps, and found the average time per month spent in each type of app has increased from 2014 to 2015. For instance, the infographic showed users, on average, have spent 63 minutes per month in social media apps in 2015, up from 31 minutes per month last year.
Infographic by: applift.com and localytics.com
Infographic by: applift.com and localytics.com