In this infographic, we break down some key insights from the biennial 2015 Neilson Trust In Global Advertising study, with a specific focus on the digital advertising findings (rather than traditional i.e TV, Newspaper, Billboards etc..). Surveying 30,00 people, the study breaks down different levels of trust consumers experience by region, advertising medium, theme appeal, and age group, giving it a breadth and depth that is surely noteworthy.
Some key findings include: people trust their friends and family the most when it comes to online recommendations, online video ads are the most trusted source of paid digital advertising, and Europeans and North Americans tend to be much more skeptical about advertising than consumers in developing regions.
Infographic by: flyingpointdigital.com