Rebranding a company is a major step and if you’re a long running and well-known brand it just gets harder. Straight off the bat is the research stage, these can include areas such as your company background, company subject, target audience and your product or service. Then once this has been established you should have a pretty good idea on how to approach your rebranding.
People tend to think rebranding is simply logo design, but it can involve website redesign, product redesign, office supplies redesign, magazines, web media and general print media, the larger the company the larger the cost of rebranding. If you eventually get to final design stages you’re going to have to hope your audience and the rest of the world doesn’t find something wrong with it otherwise it could be a very expensive step back to the drawing board!
Infographic by: madebyoomph.co.uk
People tend to think rebranding is simply logo design, but it can involve website redesign, product redesign, office supplies redesign, magazines, web media and general print media, the larger the company the larger the cost of rebranding. If you eventually get to final design stages you’re going to have to hope your audience and the rest of the world doesn’t find something wrong with it otherwise it could be a very expensive step back to the drawing board!
Infographic by: madebyoomph.co.uk
