Many e-Commerce website owners are more concerned about the high rate of shopping cart abandonment. Shopping cart abandonment happens when a customer, in the process of making purchase, adds products to his cart from a online store and leaves the website without making a purchase. There are various reasons that distract users from purchasing task. According to a recent statistics from Baymard Institute on e-commerce shopping cart abandonment, the typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91%.
It is worth considering some of the important reasons for shopping cart abandonment. This infographic depicts the main causes of cart abandonment, and provides tips that online retailers must follow to reduce the frequency of cart abandonment on their sites.
Infographic by: forixwebdesign.com
It is worth considering some of the important reasons for shopping cart abandonment. This infographic depicts the main causes of cart abandonment, and provides tips that online retailers must follow to reduce the frequency of cart abandonment on their sites.
Infographic by: forixwebdesign.com