The pressure to perform is firmly set on eCommerce stores and their representatives. It’s important to provide a positive experience for customers, even during these peak periods, as it will ensure that they will convert, return and become brand advocates. Use the infographic below to decide if your eCommerce customer service is up to scratch for Christmas or not. Is your mobile website optimised to prevent abandonment? Do you provide personalisation in order to convert and deliver a great customer experience? Are your customers satisfied after customer service inquiries or are they left frustrated? These are all important topics to consider and potentially amend before the big shopping days are upon us.
