There seems to be an increasing duality online, wherein consumers are concerned about their privacy but also enjoy the benefits of personalization. This duality has allowed the use of social logins to skyrocket. Indeed, the latest personalization and privacy report from Gigya, a provider of social identity management solutions, indicates a consistent upward trend in social logins in both the U.S. and the U.K.
Infographic by: gigya.com
Infographic by: gigya.com