In fact, according to new research from RipeneCommerce, $3.38 trillion will be forfeited in abandoned shopping carts globally in2015 – or $463 for every single person around the globe. But don’t despair! Shop owners and digital marketers can cure their abandonment issues without footing the bill for a therapist. In general, you should focus on creating a website that is user-friendly and easily navigable, offering first class customer service, and investing in clever retargeting strategies for email, social media, and display advertising. Take a look at Ripen's infographic for some specific tips backed by eye-opening statistics:
Infographic by: ripenecommerce.com