The Advantages of the Websites with Video Backgrounds:
Video backgrounds are trendy.
Whenever a customer sees a website that keeps up with recent trends, he automatically thinks that you use the same approach in all areas of your business, that you are in a process of perpetual growth and development.
They are certainly effective.
If you manage to create a catchy video message, you will definitely captivate your audience.
They deliver your website's message.
However, video backgrounds should not be used, just because they are cool – they certainly have to match your website's message. As most things powerful in this world, the websites with backgrounds come with certain drawbacks.
The Disadvantages of the Websites with Video Backgrounds:
Longer loading times.
No surprise here. It takes longer to load a video and no matter how beautiful your video is, your customer still will be frustrated if it doesn't load in a blink of an eye. In addition, it is risky SEO wise, and your website may be ranked lower in SERP, just because your cute trendy video was taking its time to load.
Browser compatibility issues.
Unfortunately, there is no way to create a universal video background, which will be displayed well in every existing browser. Whenever you go for a video background, you will have an incredibly beautiful website in Chrome, and perhaps a very different thing in Firefox.
Autoplay and sound.
Refrain from using autoplay for your video backgrounds as you risk putting your customers in an awkward position if, for instance, they have chosen to visit your website in a silent place.
Types of Website Video Backgrounds.
We have determined that each website has to come up with its own unique video creation to deliver the website's message. However, despite all the differences, video backgrounds can still be split into four major types, which can and should be used for different purposes.
Action.
If your website is dedicated to adventures or traveling, this type will be the most appropriate in capturing your visitor's attention - by showing some of the most exciting moments, for instance.
Story Collage.
If you feel that the contents of your website should be represented in a more complex storyline setting, feel free to create a story collage. Let your customer understand your business better by highlighting the most important parts of it, or show the complexity of the process. Oh, and introducing the team who brings the ideas to life might also be a nice touch.
Artistic.
If you are an artist and simply sharing your art is not enough, consider using video background with "the making of" videos. Let your fans see how your creations are born, by letting them "behind the scenes".
Ambient.
Ambient video background represents no specific story, but they will definitely make your website more attractive and will set a specific mood.
Infographic by: mobilunity