Chip and Dan Heaths’ book MADE TO STICK is a must read for any marketer hoping to get her messaging to work It teaches methods of making ideas sticky – easily grasped, hard to forget and effortlessly circulated. For your convenience, ReferralCandy has created a nifty illustrated cheatsheet covering the core concepts in the book.
Infographic by: referralcandy
Infographic by: referralcandy