Snapchat is the l’enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app’s core audience. So, how can brands get in on the action? This infographic, below, courtesy of Marketo, tells us what types of content work best on Snapchat, and how to disseminate that content once it’s posted.
Infographic by: marketo
Infographic by: marketo