Thought leadership is how more of today’s brands get noticed and yield influence, but there’s no one recipe for success. Only by finding the right content mix for your brand will you be able to cook up something good that brings people in and keeps them coming back. Choosing which ingredients go into your content marketing calls for a look at your overall strategy. Taking a high-level overview can help you identify any gaps in your brand’s influence and create the thought leadership you need to go from line cook to head chef.
To help you establish the right recipe, get a taste of three different types of thought leadership in the infographic below. Depending on your company’s size, industry, and business objectives, you might create content assets that display:
Infographic by: marketing.linkedin
To help you establish the right recipe, get a taste of three different types of thought leadership in the infographic below. Depending on your company’s size, industry, and business objectives, you might create content assets that display:
Infographic by: marketing.linkedin