Most people look at transactional emails as… well, let’s say it… a transaction. We need to welcome you after signing up, or we need to confirm that we got your order, right? But right there, my dear friend, is where you are wasting one of the biggest opportunities to increase revenue for your business. Why? Well, in email marketing you want to achieve 3 things: 1# Get your subscriber to open your emails 2# Get them to click through 3# Convert those clicks into sales. And while you might look at this type of emails as mandatory and boring pieces of communication, they can be much more effective than bulk emails in achieving those goals.
Infographic by: Email Uplers
Infographic by: Email Uplers