Why Facebook is Sharing Video Ad-Revenue #infographic

Published by Web Desk Saturday, July 25, 2015

Although Facebook remains by far the most popular social platform on traditional measurement metrics such as membership and active usage, it’s YouTube which grabs the most monthly visitors. That gives clear context to Facebook’s recent announcement that it will be sharing ad revenue with users who post popular videos on the site. Not only is it looking to poach some of YouTube’s audience to ensure that it retains the title of top social network, it also wants yet another monetization stream and will be hoping to remove one of the reasons why users might look to rival, content-rich services like Tumblr or Snapchat (both of which are continuing to post rapid growth).

Infographic by: globalwebindex

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