For example, the content that today’s marketers create is not the business-centered, product-focused content often associated with B2B product launches. Sure, the data sheets and FAQs are still critical; you need your sales team to be equipped with content that explains what the heck your new product or feature does. But before you can even engage your buyers and address these details, product marketers know they need to understand—and speak to—the buyers’ problems. In fact, understanding buyer needs is the most cited go-to-market strategy by B2B product marketers.
Infographic by: kapost