At a global level, about 2 in 3 internet users are buying products online. But this headline figure can mask some notable changes from market to market. China is the global leader; among its young and relatively affluent online population, three quarters are online shoppers. Despite its older and more representative internet population, Germany posts the second-highest figure globally (72%). The UK and Ireland also show strongly – about two thirds here are shopping online each month.
Infographic by: globalwebindex
Infographic by: globalwebindex