A service like WhatsApp is typical of the 15 or so chat apps we track globally in that fast-growth nations tend to dominate the top 10. South Africa posts the highest figure of all, on an impressive 68%, but Malaysia, India and Mexico are not far behind. That’s a result of online populations in these countries being skewed towards young, urban and affluent demographics, who are at the very forefront of smartphone usage. Snapchat is something of an exception to the prevailing geographic pattern, though, with mature internet markets accounting for the majority of the top 10. Usage among teens is also much higher than these overall adoption figures.
Infographic by: globalwebindex
Infographic by: globalwebindex