Email Performance in Snapshot #infographic

Published by Web Desk Tuesday, June 16, 2015

“This survey highlights just how compelling the results can be, with 18% of respondents recording a return on investment of over £70 for every £1 spent. However, despite the returns, over half of all those polled are spending less than 10% of their marketing budget on email marketing, although spending looks set to increase for many in 2015. The most disturbing issue for me working as a data professional is that data degradation (29%) and lack of data (26%) were considered to be the most significant challenges to successfully executing email campaigns in 2014. With the quality of tools, techniques and data sources available to marketers today there really is no reason for these two issues to inhibit marketers. Data is very much an enabler!”

Infographic by: dma

Share This Infographic On Your Site

<p> <a href='http://www.visualistan.com/2015/06/email-performance-in-snapshot-infographic.html'><img src='https://s-media-cache-ak0.pinimg.com/originals/83/4f/f3/834ff32e27e3fb1ac72547b7e339f080.jpg' alt='Email Performance in Snapshot #infographic' width='640px' border='0' /></a>You can also find more infographics at <a href="http://www.visualistan.com">Visualistan</a></p>