Multi-app usage is absolutely normal when it comes to the messaging; just as we’ve seen multi-networking proliferate – whereby people are maintaining accounts on a wide range of networks – so the same trend is in evidence here. Take a service like Snapchat and more than 7 in 10 of its users are active on Facebook Messenger too. More than 50% of Snapchatters are also WhatsAppers.
Infographic by: globalwebindex
Infographic by: globalwebindex