Why Brands Should Create Content Around Their Causes #infographic

Published by Web Desk Tuesday, May 5, 2015

If your brand doesn't support social causes, it's missing out on a huge audience. Consumers don't just like when companies incorporate social good into their business models — they've come to expect it, whether it's through corporate social responsibility (CSR), cause marketing or "good" content. In fact, 90% of Americans say they're more likely to trust and stay loyal to companies that actively try to make a difference.

infographic by: columnfivemedia

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