The survey revealed people are increasingly relying on travel blogger accounts and UGC, with an increased preference for their content over industry awards and traditional forms of advertising. 72 percent of bloggers report having been asked to be brand influencers and 95 percent have agreed to place sponsored posts among their content.
Additionally, these travel bloggers have a wide variety of interests that create distinct flavors for their content. Make no mistake-- they don't just blog about traveling. In fact, 59 percent talk about lifestyle, and 22 percent write about family matters.
Also, as much as video is being pushed for blogging and social, only 6 percent of travel blogging videos perform well, compared to 78 percent of photos earning high traffic and interactions.
The market for travel bloggers is growing exponentially. Check out this infographic to become familiar with them so you can personalize your pitch to who they are and start to become more comfortable giving them the freedom to promote your business or client.
Infographic by: theabbiagency