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Optimizing the Second Subject Line
Your sender name has the biggest impact on whether subscribers open and engage with your emails or not. The vast majority of marketers do a great job of using the same sender name consistently to ensure they’re recognized in the inbox. Your subject line has the second largest impact. Because of its importance, subject lines are the most tested of any email element.

Optimizing the Second Subject Line Infographic by: salesforce

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Optimizing the Second Subject Line #infographic

Optimizing the Second Subject Line
Your sender name has the biggest impact on whether subscribers open and engage with your emails or not. The vast majority of marketers do a great job of using the same sender name consistently to ensure they’re recognized in the inbox. Your subject line has the second largest impact. Because of its importance, subject lines are the most tested of any email element.

Optimizing the Second Subject Line Infographic by: salesforce

Share This Infographic On Your Site

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