When setting up a new company, it's important to create a strong visual brand identity to send the right message to your target market. And the logo you choose is fundamental to this. Great logos are memorable, unique, convey what your company is about, and very importantly don't inadvertently remind people of something saucy or completely unrelated to your business.
When so much is riding on a logo's shoulders, why do so many new company owners think it's fine to get a friend, self-taught in graphic software, to design their logo, or pay someone a pittance via a website like Fivver, and expect their logo to stand the test of time?
Choosing the wrong logo at the outset will literally cost you thousands in the long term. If you're not convinced, read the infographic below which clearly explains how an unprofessional logo design can never be a good investment.
Infographic by: newdesigngroup
When so much is riding on a logo's shoulders, why do so many new company owners think it's fine to get a friend, self-taught in graphic software, to design their logo, or pay someone a pittance via a website like Fivver, and expect their logo to stand the test of time?
Infographic by: newdesigngroup
