Although initial reviews for the Apple Watch have been relatively mixed, one thing has remained consistent: it’s generally agreed that Apple’s new device – as well as smartwatches generally – can achieve real success only if they convince us to use them in preference to our smartphones for certain behaviors. Social is one obvious area where this could be true; for today’s constantly connected consumers, the chance to receive notifications and carry out basic social activities without the need to remove a smartphone from a pocket could be a major selling point.
Infographic by: globalwebindex
Infographic by: globalwebindex