A logo needs to serve several different purposes at once, some of which might seem contradictory at first glance. It has to attract your target audience with time-tested techniques, but it also needs to be fresh and original. It needs to be simple enough for your audience to understand, but it also needs to be able to stand out in a crowd of similar logos. So how do you make sure your logo hits the sweet spot and meets all of these various requirements?
This infographic will help you work out that delicate balance. Using illustrated examples, it spells out the vital components that every successful logo must have. Use it whenever you need some guidance or just want to understand the process that logo designers go through.
Infographic by: companyfolders