Is Your B2B Database Full Of Rotten Apples? #infographic

Published by Web Desk Sunday, April 5, 2015

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with B2B databases that are cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

Infographic by: zoominfo

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