Fans aren’t as loyal as they used to be. They’re buying fewer tickets, increasingly distracted by entertainment options and following teams in a way that wasn’t possible without technology. In exchange for their loyalty, they demand a new level of intimacy with teams, from social media exchanges with players to behind-the-scenes tours. Leagues that don’t find new ways to engage with fans risk losing more than games.
Infographic by: visioncritical
Infographic by: visioncritical
