Here’s AdLift’s latest study on Google Organic Click Through Rates. The click-through rate is defined as the number of clicks on an organic listing (ranking URL) divided by the number of times the organic listing is shown (impressions), expressed as a percentage. For example, if an organic listing shows up 100 times for a keyword “hotels” and its clicked on 10 times – the CTR is 10%. Check out the infographic for more information.
Infographic by: adlift
Infographic by: adlift