With Social Media marketing becoming one of the top leading marketing tactics to get users engaged and increase brand awareness, Twitter has been one of the top leading platforms. So much that they increased their yearly ad revenue to $1.4 billion in 2014.
This yearly revenue has significantly increased since the launch of the advertising network in 2010. In the same year as the launch of Promoted Tweets, Twitter had a revenue of tens of millions of dollars. Ever since the advertising revenue has increased with high percentages: at least 90% ever year.
Due to the increase of ad revenue and several investments, Twitter was able to improve their ad platform year after year. Every few months Twitter adds new ways to advertise on their network so businesses can increase their brand awareness significantly.
The infographic, by blog4leads, shows when Twitter added new options to their ad platform and shows a timeline based on the history of Twitter Ads."
Infographic by: blog4leads