We won’t lie – digital marketing can be complicated. Do you ever throw out the words segmentation, workflows, funnel, personas, A/B testing, etc. to a marketing newbie or someone not in the field? You’re often met with blank stares. This is unfortunate because these terms and everything that comes with them can be extremely powerful in making sure you get a positive ROI on your content marketing efforts.
Infographic by: verticalmeasures
Infographic by: verticalmeasures