In advertising, a creative pitch can be essential in convincing a potential client on your services. It is where you make your first, and potentially only, impression before the client makes a choice about you and your business. This infographic, created by USC’s Annenberg School for Communication and Journalism, shows us that a successful creative pitch comes down to four major elements: style, format, content, and chemistry.
Before the pitch even begins, it is important to set the stage with style. Style is divided between your presentation techniques and how you own the room. Next, you want to make sure your presentation is formatted in an interesting and understandable way. A successful format is found where structure and organization meet. In order to achieve this kind of format, you need to work to streamline your content. Any extraneous or distracting content will work against the goals of your presentation. Finally, as a presenter, you need to build chemistry with your audience. By building connections between yourself and everyone else in the room, you are more likely to retain their attention and sell them on your pitch.
Infographic by: communicationmgmt
Before the pitch even begins, it is important to set the stage with style. Style is divided between your presentation techniques and how you own the room. Next, you want to make sure your presentation is formatted in an interesting and understandable way. A successful format is found where structure and organization meet. In order to achieve this kind of format, you need to work to streamline your content. Any extraneous or distracting content will work against the goals of your presentation. Finally, as a presenter, you need to build chemistry with your audience. By building connections between yourself and everyone else in the room, you are more likely to retain their attention and sell them on your pitch.
Infographic by: communicationmgmt