But, fear not because the expert mobile marketers over at Vessel have created a great infographic called The App Engagement Playbook that should help you all sleep a little bit better at night. The infographic clearly breaks down the app life-cycle to display exactly where engagement cracks begin to show. Not only that, it also presents the top reasons why users uninstall, and shows you how you can make sure your users stay engaged with your app for longer.
Infographic by: vessel